Bárbara Niriz is a Product Designer
consultant working with digital products since 2017. She is building projects with international companies and for global audiences.
Construction Logistics
Created a new way for a UK same-day construction delivery service to supply their merchant clients, boosting revenue and growing the business.
Automotive Business
Led a critical initiative with an Experience Design team to substantially increase a key KPI for a leading U.S. automotive retailer, directly impacting business growth.
EdTech Revolution
Applied Design Thinking to prioritize key improvements for an educational mobile app, resulting in a 9x increase in monthly users, a 186% boost in user satisfaction, and more.
★★★★★ the app's rating increased from 3.6 to 4.8 on Google Play
Design System
Pioneered and executed the development of a comprehensive Design System for a leading U.S. automotive retailer, crafting scalable rules and principles in Figma to future-proof design processes.
Managing Lands
Rebuilt a platform for land acquisition and purchase registration for the largest homebuilding company in Latin America. Centralized information and implemented usability guidelines, reducing development effort by 50% and eliminating form submission errors by up to 100%.
Design Operations
[coming soon] Conceptualized and implemented an innovative approach to managing the Squad Team workflow across multiple product squads, enhancing visibility into the design thinking process. Developed unified resources for both design and development teams and introduced a tool to optimize the design workflow, fostering improved collaboration and efficiency.
"I had the privilege of working with Bárbara."
Raymond Weilacher, Lead Experience Architect
"Bárbara was a key designer on a critical client engagement involving millions of users and an important revenue stream. She drove several complex features from initial requirements gathering all the way to dev handoff, graciously presenting and iterating with sometimes challenging stakeholders. Bárbara also lead the effort to stand up a comprehensive design system for the client in a very short time and left the client with a system that is not only powerful but scalable for future projects the client might have.
Bárbara is an excellent designer, presenter, and teammate and I hope we can work together in the future!"
See more testimonials on my LinkedIn
Interested in working together? Get in touch!
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